I’m writing today, asking for a moment more of your time than usual. Right now — just weeks out from the end of the year, and one month out from Iowa — it’s more important than ever that we’re all on the same page about the critical next steps of this campaign, and understand exactly what it’ll take to make history together. Here’s how you can help:
We’re just weeks away from the end of the year, and the close of the last FEC deadline for the year. Our movement is making great strides, gaining momentum every day — but we must do more if we’re going to enter the primaries ready to win.
Emails like this one you’re reading right now, and the individuals like you who give to them, are the engine of our campaign. We are 100% reliant on generous, hard earned, individual grassroots donations. And that’s how it should be. Our campaign depends on the will of people because it is We, the People who Tulsi is running to serve.
Now we’re all clear on who really keeps this campaign running (reminder: it’s you), let’s get clear on what we need to do over the coming weeks: Below are the three most important things we can achieve together before the year is out to ensure Tulsi is in the strongest position possible to keep fighting for all of us, and for a more United States of America:
What it’ll take to bypass the corporate media blackouts and smears, and keep Tulsi’s message for the people front and center: Speaking truth to power to millions of viewers every month — on the airwaves, on debate stages, online. We’ve qualified for the 200,000 individual donor threshold for the December debate. But it’s not enough to just be on that stage one night a month, we need to make sure Tulsi’s message is heard every day — with a big digital ad spend that delivers Tulsi’s message to phones and screens across the country.
We need to raise $1,000,000 by the end of the year so we’re ready to launch powerful digital and TV ads in early states like New Hampshire. Will you donate $37 now to give Tulsi the platform she needs to go head-to-head with establishment picks and the corporate media?
We’ve already seen how the media cannot be relied upon to accurately represent Tulsi, her message or our movement. That means we need to keep finding ways to get around the establishment spin and broadcast it ourselves.
What it’ll take to get Tulsi on the ballot in every state.
In order to win, we need to get Tulsi on the ballot in every single state over the coming weeks and months. The process varies state-by-state with some requiring signatures and many requiring significant investments of time and money. Bottom line: No name on the ballot, no vote during the primaries, no win. This is a MASSIVE and expensive undertaking. We have volunteer organizers in more than 13 states collecting signatures each day but if we’re going to make it, we will need to spend somewhere between $400,000 and $1 million across 39 states to ensure Tulsi’s name is on those ballots as each deadline approaches.
What it’ll take to get Tulsi directly in front of the voters who will decide the next election.
We already know that when Tulsi gets in front of people, she wins them over. So we need to get Tulsi directly in front of more voters than ever over the coming weeks. That means town halls and events in early states and more yard signs and billboards in strategic areas around the country that are capable of reaching undecided voters who will decide this next election.
We need to raise $1 million by the end of the year — and the close of this critical last FEC deadline quarter — in order to make sure our early state organizing and visibility is bigger and louder than ever. Can you help?
OK! Are you still with me? This ambitious yet achievable undertaking is only possible because of the groundswell of grassroots support we’re seeing grow stronger and stronger every day. We need to keep up the pressure — which means increasing our spending, our energy, our focus -- going into this final stretch of 2019.
Let’s do this.
Caitlin, for TULSI2020